Part 1: Community Education Programs

Eating Healthy in a Doubleburger.Com World

A step-by-step guide to healthy eating in the real world
A balanced diet is critical for good cardiac health. But how do you sort out what is balanced in a world of conflicting claims where fat and carbohydrates see-saw being in, then out, where a tablespoon of ketchup can contain a teaspoon of high-fructose corn syrup, where food supplements claim to be healthier than food itself, and where new weight-loss diet books appear weekly? In over three decades of managing his heart disease, Joe knows fad diets from real science.  His sensible, realistic program offers basic principles for healthy eating, including cutting-edge methods on how to control your fat tooth. (That's right, fat tooth, not sweet tooth!). More importantly, he gives nutritional science real-life application. Audiences will learn how to read food labels to make smart choices at a grocery store, what the secret is to cooking healthy food at home (and having your whole family enjoy it), and how to handle eating in a restaurant.

Take A Load Off Your Heart

Successful strategies for managing everyday stress
In this era of too little time and too much to do, of increased career and family commitments, of crawling traffic and never ending e-mails, Americans are living with chronic stress. Indeed, 89% of us say that the stress in our lives is overwhelming. The result is often high levels of frustration, anxiety and anger. Says one corporate manager, "I'm dropping kids off to school at 7am, racing to work at 8, in a grocery store at 5:15pm, answering e-mails at 9, and doing laundry till midnight. I'm always behind and never have enough time to do my best. I'm always behind. Weekends used to be for kicking back, now they're for catching up." In this presentation, Joe examines the impact of chronic stress on cardiac health. He illustrates how stress can trigger high blood pressure, increase cholesterol and produce fatal heart attacks. Joe helps audiences understand that the secret to a balanced life is not to avoid stress, but to manage it; not to react to stress, but to respond to it. He examines the source of stress including Type A personality, and provides audiences with a variety of mental and physical tools to successfully manage stress every day.

Women and Heart Health

A heart-healthy lifestyle for females of all ages
Contrary to popular belief, men are not the chief victims of heart disease. The truth is that heart disease is an equal opportunity affliction. While about the same number of women as men have heart disease, it is by far the number one killer of women. Indeed, over 250,000 women die from the disease each year; more than the next 14 causes of death combined. In this presentation, Joe examines how primary cardiac risk factors - such as cholesterol, triglycerides, coronary inflammation, diabetes, metabolic syndrome, high blood pressure, and others - impact women, and he helps attendees to calculate their personal risk. In addition, he covers women-specific topics such as hormone replacement therapy and signs of heart attack. With a heart-healthy lifestyle, women can prevent, stabilize and even reverse heart disease.

Raising Fit Kids in a Fast World

Strategies for overburdened parents and caregivers
Raised with the temptations of fast food, television and computer games, kids are more sedentary, overweight and out-of-shape than a generation ago. The typical 12-year old today weighs 11.7 pounds more than his or her counterpart in 1973. In the last decade the obesity rate in white children has increased by 50%; in Hispanic and African-American kids, it has doubled. The result: a generation of children with elevated cholesterol, higher blood pressure and more Type 2 diabetes. This may be the first generation not to live as long as their parents. What are parents to do? This seminar offers practical and easy-to-implement strategies for teaching children healthy exercise and eating habits that will last them a lifetime.

Part 2: Professional Education Programs (CME/CEU)

The following CME and CEU presentations provide health professionals with practical tools to help patients achieve better outcomes.

Increasing Patient Dietary Compliance (CME Program)

Helping patients to eat healthier
Dietary habits have a great impact on a person's health.  According to the Surgeon General, 6 of the 10 leading causes of death are linked directly to diet. That is why so many patients look to their doctors for help. Unfortunately, many doctors are not in a position to do so. According to NIH data, 85% of physicians state they are not effective in helping patients make healthy dietary changes. This program looks at why patients are unable to stick to balanced eating patterns. It provides the most current science and tools for health professionals to better help patients institute and maintain a healthy diet. Joe examines fad diets, from "no fat" to "no carbohydrates." He provides a critical look at dietary counseling techniques and shows how the current standard-of-care may be setting patients up for failure. The program will examine the role of food cravings, physiologically identified as a fat tooth, on dietary habits. Joe also examines the impact of chronic stress on dietary habits. Attendees will gain the information, insight and tools needed to help their patients make healthy dietary changes.
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Take A Load Off Your Heart (CEU Program)

Successful strategies for managing everyday stress
Medical staff today - nurses in particular - are usually handling double stress. The first is the stress that their patients feel just being in a hospital. Nurses and doctors are called upon to help patients and their families manage very stressful situations. The second is the stress they themselves feel in performing their duties. Short-staffing, extended hours, and multi-tasking often subject medical professionals to chronic, overwhelming stress that can negatively impact their health and their patient's care. In this CEU program, Joe provides cutting-edge information on the sources of stress, the impact of stress, and most importantly, the tools for coping with chronic stress more effectively.
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Part 3: Media, Marketing & Publicity

Media Interviews

As a nationally-recognized expert and best-selling author, Joe is a frequent guest on the Today Show, CNN, Good Morning America and Fox News. He has hosted three PBS television specials on lifestyle and health.

Joe puts his experience and media-savvy to work for clients when he is interviewed on local television, radio and newspapers. By highlighting the hospital's programs, facilities and staff, each interview is an opportunity to increase the hospital’s visibility and image in the community.

Client Comments

What Clients Are Saying...

"Joe Piscatella is not a physician or a Ph.D., but he knows more about healthy living than anyone I know." WILLIAM C. ROBERTS, MD, DIRECTOR, BAYLOR HEART & VASCULAR INSTITUTE, DALLAS, TX / EDITOR-IN-CHIEF, THE AMERICAN JOURNAL OF CARDIOLOGY

"Joe Piscatella's programs helped us to deliver our marketing message and strengthen our position in the cardiovascular market." HOLLAND COMMUNITY HOSPITAL, HOLLAND, MI

"We continue to receive positive comments about his presentations. As a woman at our GO RED event reported,'One word, AWESOME! Two words, LIFE CHANGING!' I think that says it all." ST. MARY'S MEDICAL CENTER, GREEN BAY, WI

"The minute I walked into our CME conference and watched the participants listen to Mr. Piscatella, it was like magic! He received the highest marks from attendees." ST. JOSEPH HOSPITAL, BELLINGHAM, WA

"Mr. Piscatella knocked the socks off our audience. When they put their socks back on, almost everyone had made a commitment to healthy lifestyle changes. His witty, lay-man's language approach to complex topics can't be beat." BARTLETT MEMORIAL HOSPITAL, JUNEAU, AK

"Joe Piscatella was the highest-rated speaker at our physician symposium. There were more doctors in attendance at the end of his talk than there were at the start!" MCKAY-DEE HOSPITAL, OGDEN, UT

"He captivated the audience with his eloquence, fascinating data and anecdotal remarks. His presentation is accurate, informative, entertaining and motivating." WILLIAM BEAUMONT HOSPITAL, BIRMINGHAM, MI