IT TAKES AN INNOVATIVE APPROACH TO COMPETE in the medical marketplace today. That's why over 950 hospitals nationwide have used Joe Piscatella's education programs and seminars to meet their marketing strategic goals. “A DAY WITH JOE PISCATELLA” is a marriage of education and marketing. There are three parts to this unique program:

TAKE A LOAD OFF YOUR HEART
successful strategies for managing everyday stress
In this era of too little time and too much to do, of increased career and family commitments, Americans are subject to chronic stress. Unbridled stress can cause poor life-style decisions such as smoking, eating harmful foods and being sedentary - all of which penalize heart health. Much of our national cholesterol and weight problems can be attributed to stress. In this seminar, attendees gain the tools, methods and coping skills to manage their stress effectively.

LIVING HEALTHY IN A DOUBLEBURGER.COM WORLD
managing stress, eating smarter and exercising effectively
People understand the importance of a healthy, balanced life-style. But that alone does not lead to behavior change. The pace and pressure of modern society may get in the way. In this practical program, attendees will learn how to overcome obstacles to instituting and maintaining healthy life- style habits. Topics include diet, exercise, stress, smoking and attitude.

THE ROAD TO HEART HEALTH RUNS THROUGH THE KITCHEN
a step-by-step guide to eating healthy in the real world
The high-fat American diet is a risk for twin killers: heart disease and over-
weight. Despite that knowledge, most people do not eat a lean, balanced diet. “The reality,” says Joe Piscatella, “is that we are a nation that discusses it’s cholesterol and weight problems over Danish pastry!” This realistic program teaches how to take control of food choices with cutting-edge methodology and take-home tools. It provides practical information to balance food and health. How to establish a fat budget. How to be smart in the grocery store. How to make favorite recipes heart-healthy. How to handle eating in a restaurant.

WOMEN AND HEART HEALTH
developing a heart-healthy life-style for females of all ages
The myth that men are the chief victims of heart disease has finally been put to rest. The truth is that as many women have heart disease as do men. Heart disease is by far the #1 killer of American women. This program examines how heart disease specifically effects women, categorizes risk factors and establishes a course of action to prevent, stabilize and reverse the disease.

RAISING FIT KIDS IN A FAST WORLD
strategies for out-of-time parents
Raised among the temptations of fast food, television and computer games, kids are more sedentary, overweight and out-of-shape than a generation ago. As a result, children today have higher cholesterol and more Type 2 diabetes. What are parents to do? This informative program offers practical and easy- to-implement strategies for parents to teach children healthy exercise and eating habits.

CME and CEU presentations are part of A DAY WITH JOE PISCATELLA and provide the most current science and methodology to achieve better dietary outcomes.

• INCREASING DIETARY COMPLIANCE IN PATIENTS
  Helping patients to change dietary habits
  According to NIH data, 85% of physicians say they are not effective in helping patients make healthy dietary changes. In this CME program, Joe presents the latest science and methodology to achieve better dietary outcomes for patients.



• TAKE A LOAD OFF YOUR HEART
  Successful strategies for managing everyday stress
  Medical staff today – particularly nurses – are often subject to chronic, overwhelming stress that can negatively impact personal health and patient care. In this CEU program, Joe provides cutting-edge information and tools on how to cope with chronic stress more effectively.

As a nationally-recognized expert and bestselling author, Joe is in demand for television, radio and newspaper interviews. This provides his clients with a unique opportunity to enhance their visibility and image in the community.

• Joe Piscatella is the only non-medical member of the National Institutes of Health Cardiac Rehabilitation Expert Panel.



• Joe's best-selling books are used by more than 5500 hospitals in cardiac education programs.



• His community weight-loss program (in partnership with Holland Community Hospital) resulted in 650 people losing 4200 pounds in 12 weeks, and was named "best community education program" by the Michigan Hospital Association.

"We continue to receive positive comments about his presentations. As a woman at our GO RED event reported, One word, AWESOME!  Two words, LIFE CHANGING!  I think that says it all.” -- ST. MARY'S MEDICAL CENTER, GREEN BAY, WI

"The minute I walked into our CME conference and watched the participants listen to Mr. Piscatella, it was like magic! He received the highest marks from attendees.” -- ST. JOSEPH HOSPITAL, BELLINGHAM, WA

"He did an outstanding job with the media. His effort not only gave the public a valuable message, but it helped to create a very positive impression of our hospital.” -- HIGHLAND PARK HOSPITAL, IL

"His practical perspective makes both the community and the professional programs outstanding." -- THE AMERICAN JOURNAL OF CARDIOLOGY

"Joe Piscatella knocked the socks off our audience. His witty, practical approach to complex subjects can't be beat.” -- BARTLETT MEMORIAL HOSPITAL, JUNEAU, AK

"Mr. Piscatella was the highest-rated speaker in our physician symposium."
MCKAY-DEE HOSPITAL, OGDEN, UT

"Mr. Piscatella has superb communications skills and a striking personal history. His information is accurate and sound, and new to many medical professionals."
UNIVERSITY OF ROCHESTER MEDICAL CENTER, NY