A DAY WITH JOE PISCATELLA
A Day with Joe Piscatella, a popular and effective “marketing through education” program for hospitals, has been used by more than 1000 organizations to educate staff and community, and to publicize their facilities and programs. The day includes public and professional presentations, and media interviews.
Joe’s presentations are successful because they put a human face of the practical science of healthy living. Cited in Time for effectiveness, he uses humor and an upbeat presentation style to examine healthy eating, effective exercise and stress management. Attendees receive information and take-home tools, and Joe motivates them to put the message to work.
As a recognized national expert, Joe has access to the media. His television, radio and newspaper interviews are designed to publicize the hospital. Such interviews are many times more effective than paid advertising.
Many hospitals utilize Joe to make their marketing message more relevant and to separate them from the competition. Research shows that institutional marketing messages do not always register with the public. But when marketing messages are linked to information on personal health, the public pays attention.
No one delivers that message like Joe. Audiences know him from his best-selling books, PBS television specials, and numerous media appearances. They are interested in his topic – healthy living - and they trust his advice. There is only one Joe. And when he speaks for you, your hospital gains an important competitive advantage.
A Day with Joe Piscatella includes:
- A Community Education Presentation on lifestyle habits and health such as Living Healthy in a Doubleburger.Com World.
- A CME Physician Education Program such as Increasing Dietary Compliance.
- A CEU Education Program for nurses and staff such as Take A Load Off Your Heart: Stress Management for Bailout Times.
- TV, newspaper and radio interviews to publicize your hospital and the event.
Your patients, staff and community will find his programs to be educational, entertaining and effective, and the promotional benefits are substantial.
